Startup Playbooks
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Startup Playbooks by

This is a step-by-step instruction on how to build a startup text-based Curriculum by The material can be applied directly to the Univation Platform for your Program.
Learn through comprehensive, guided playbooks how to validate your startup idea, acquire your first customers, and secure funding.

Idea Validation

Before we spend a dime on building anything, we’re first going learn how to assess the feasibility and viability of our startup idea to see whether we should forge ahead with confidence, pivot, or go back to the drawing board altogether. This should always be the first step for every Founder who is considering pursuing an idea. Link at the bottom.

Customer Acquisition

We're going to start a conversation with our First 100 customers to learn what they care about and how our messaging connects with them. The conversation itself will establish trust and dialogue that we can use to build our larger marketing efforts upon. Link at the bottom.


How do startups actually get funded? We'll take you through everything you could possibly want to know from what funding options are available to how to find investors to crafting the perfect pitch. Link at the bottom.

Splitting Equity

We’re going to identify and isolate each of the key issues in splitting up equity in a startup company. Then one by one we will lay out which options are available, how most startups address this problem, and what key decisions the team will need to make to split the equity fairly and manage a plan long term. Link at the bottom.

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Minas Marios Kontis
May 7, 2022