If your Incubator is to run its 1st batch, need better applications or you're expanding your targeted locations and industries, Marketing should be a priority.

There is a quick-start list, of things you can do to raise awareness, market your program better, and promote your vision.

Invest in your offerings

• Find hard-to-book and hot (in a startup way) mentors.
• Provide a minimum funding ticket, or a money award for the best doing startups.
• Highlight the uniqueness of your program's offerings by letting the world know.

Develop your Branding

• Create a clear and simple brand for the program, echoing its goals and future impact.
• Put work in designing a great Logo & Social Media Posts. Learn more here.
• Run a monthly or biweekly Newsletter for local startup news and updates about the program.

Schedule a Press Launch

• Online Blogs and Local Media are powerful tools to announce your program, for free.
• Plan a Press Launch, by creating a Press Release for the program about opening applications and a second Press Release once the startups are chosen.
• Once the program's over, post a Press Release about its impact and results. And give media the opportunity to interview the most successful startups created.
• Remind the startups to mention participation in the program, in their Press Releases afterwards.
• Create a list of bloggers and reporters you want to reach. You can find email by googling or on RocketReach, or send them a Twitter dm, or a message from the Medium's contact form.
• Email them in advance about Launching your program, and ask them to be Media Sponsors / Partners. It's crucial to sell them why your program is important to blog about - what's its value to the community and their readers.
• Once the announcements are published, you can publish your program's blog and retweet/ share every media's mention to your social accounts.

Leverage Social Media

• Open Social Media Accounts at least on Facebook, Twitter and LinkedIn. And post updates about everything's going on with the program.
• Run virtual events to allow future applicants to learn about the program. You can use Facebook Live + Facebook Events (great tools and will bring some attendances), create a LinkedIn event and invite all related connections as long as your mentors (will bring you many targeted participants).
• Schedule online talks/ panels with your mentors, and tag them in to posts to raise awareness to their followers.
• With the Univation Platform, we provide a full-stack Social Media Launch service to skyrocket your program's participation and awareness. Learn more here.

Tap into your Mentors

• Ask them to tweet, post or publish a blog post about the program and why they joined, to raise awareness in their audience.
• Announce their participation in posts tagging them on LinkedIn and Twitter.

Run Google Ads for free

We give away a $300-$1.000 credits in Google Ads, with any Univation Platform Plan. But we also provide full-stack marketing services for your program. Request a quote, here.