LA VIE EN ROSE BY DIMITRA KATSAFADOU is a Greek company that produces natural cosmetics. The company was founded in 2016, only six years ago by Dimitra Katsafadou. Dimitra Katsafadou is a chemist and she holds a specialized master's degree from the National and Kapodistrian University of Athens. Everything started from a small pot in Dimitra's own kitchen.

After several years, LA VIE EN ROSE has a model production and packaging laboratory at Agia Paraskevi, Attica, that is officially approved by the National Organization for Medicines as well as a 40 retail stores chain in Greece, Cyprus and abroad. The Company employs 200 staff members, including chemists, chemical engineers, production engineers and cosmetologists. All products consist of pure raw materials such as olive oil, Hypericum oil (St John's wort oil), Helichrysum, extract of Kombucha fungus, kefir. Several formulas have been patented by the Hellenic Industrial Property Organization and others have received awards in major cosmetics contests.

Dimitra Katsafadou is not only a young, awarded entrepreneur, but she is also well known for her important charity work. She produces and distributes for free her company's products Long Keratin Oil and Love Yourself Cream to people that have been through difficult procedures such as chemotherapies and radiation treatment. Furthermore, a large amount of the company’s income is distributed to philanthropic foundations such as 'Kivotos Tou Kosmou', 'KEFI' Foundation, 'FLOGA-Parents' Association of Children with Cancer' and to everyone that needs help.